Do you want to join a team of outstanding and dedicated individuals within one the most dynamic and forward-thinking companies in the security and lone worker industry?

Location: Based at Bracknell HQ, with travel to client and vendor sites as required
Department: Sales and Marketing
Reports to: Sales & Marketing Director

Reliance is looking for a dynamic and entrepreneurial Sales Manager – Cloud to build and lead a dedicated sales function focused exclusively on cloud-based security and technology solutions for the UK mid-market. This is a newly created leadership role at the heart of our strategic growth plans.

Build something new in a fast-evolving space

This is a rare opportunity to shape the identity, culture, and go-to-market strategy of a new sales team — distinct from our core enterprise business. You’ll focus on selling CCTV, access control, visitor management, IoT, AI, analytics and more; plus associated service such as maintenance — backed by Reliance’s proven in-house engineering and support capabilities.

You’ll be hands-on from day one: engaging directly with clients, identifying early-stage opportunities, and working alongside marketing and vendor partners to drive demand. You’ll scale a high-performing team around you to build a sustainable, fast-moving sales engine that reflects the agility of the cloud services model.

This is not traditional IT reselling. It’s about uncovering new markets, creating demand, and delivering long-term innovation and value.

Key aspects of the role include:

• Building and leading a new sales function focused exclusively on cloud-based security solutions
• Personally developing early opportunities and leading client engagements
• Creating a distinct sales identity and agile culture within Reliance Cloud
• Developing and scaling a high-performing internal sales team
• Defining and targeting mid-market sectors where cloud brings the greatest value
• Collaborating with marketing and vendor partners to drive campaigns and execution
• Promoting a “land and expand” approach to support long-term growth
• Acting as the internal and external figurehead for the cloud division

What you’ll be doing:

• Actively lead outbound sales activity and drive early pipeline growth
• Manage and coach one internal sales team member initially, expanding the team based on success
• Identify high-potential sectors and organisations using market and vendor insight
• Lead the sales process from initial contact through to proposal and close
• Maintain accurate CRM records and sales forecasts
• Collaborate with marketing on campaign development and lead follow-up
• Work closely with vendors to unlock joint opportunities and incentives
• Align with technical and delivery teams to ensure smooth project handovers
• Provide regular reports to senior leadership on performance and market feedback

What we’re looking for:

Essential

• Proven track record in building and leading successful B2B or B2C sales teams
• Minimum 5 years’ experience in IT, cloud, SaaS, or similar sales environments
• Entrepreneurial mindset with the ability to grow something from the ground up
• Hands-on leader who can think strategically and execute tactically
• Strong understanding of solution selling, margin management, and sales process
• Experienced in working with marketing and vendor partners to drive results
• CRM-savvy with a data-driven approach to pipeline and performance management
• Valid UK driving licence

Desirable

• Experience selling into mid-market sectors such as education, healthcare, or multi-site operations
• Knowledge of cloud-based security, SaaS platforms, or IoT technologies
• Degree or equivalent professional qualification

Why join Reliance?

• A newly created leadership role with real influence and autonomy
• A chance to shape and lead a strategic growth area from the ground up
• Fast-paced, agile environment backed by strong internal resources
• Competitive salary and uncapped OTE
• A supportive team and high-performance culture
• A unique opportunity to redefine how cloud services are sold and delivered in our sector

Ready to build the future of cloud security sales?

Apply now and help shape Reliance’s next chapter.